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What makes a really good website?

Well, we've got a bunch of tips about that, but they all focus on one end result: a website that helps your business to grow.

Great results from your website are usually defined as the number of sales a site generates either through cold hard cash payments (well, credit card payments at least) in the case of e-commerce or the generation of good leads for your products and services. More enquiries and/or sales means that your internet advertising is working.

We believe that a good website has three key parts to it:

  • Quick to load
  • Simple to use
  • Easy to find

 

Quick to load

Speed is everything (well at least according to Top Gear). It certainly makes a difference on the web. Google "likes" faster websites better and will do just that little bit more to promote a fast loading website. People like fast websites; ask anyone if they would prefer to wait for a ginormous graphic to load or whether they would just like to get going to where they want to go in the least possible time.

Simple to use

You don't want frustrated visitors to your website. You know the feeling:

"Arrgghh this is too complicated, where did they put the roast potatos again, how do I talk to these people?"

Frustrated people leave. Bye bye to your sale. Clear navigation elements, careful design and sharp, concise messages help to make a site easy to use (and 101 other things).

As the leading usability expert, Steve Krug, so succinctly puts it: “Don’t make me think.”

This rule also applies when it comes to the admin control panel behind your website. If you find it tedious and hard to make changes to your site you'll find any excuse not to do so;

"I have an urgent, pressing need to water the plants ..."

A stale website is never going to work as well as one with a little life pumped into it.

Easy to find

You want to be on the high street when it comes to your presence on the internet, and not in the anonymous lock up down along one of the side streets. Your customers need to be able to find you quickly and easily. "Findability" has many names on the modern internet, SEO (Search Engine Optimisation) being one of them and it is important to get it right from the outset. A little bit like tarmaccing a road, you don't want to build a website and then dig it up all over again to belatedly "bolt on" some SEO. The end result will never be of quite the same quality. A really good website has SEO built in from the get go.


Ask any designer if they'll give you these three things and likely as not they'll say "of course!", but, as with pretty much everything in life, the devil is in the detail. We prefer statistics to prove our points rather than doing things based on a hunch. If you're in doubt about what a really good website can do for your business, read what our clients say.

 

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