The Stanford Marsh Group have taken a different approach to the SMGG shop by emphasising the wide variety of applications that their printers, software, ink and consumables are used for. Printers are used to produce widely different print jobs such as vehicle wraps, fabric and billboards. Stanford Marsh recommend their top products for each application to help users find the right product for them.
Design was important on this project as many of the end-users of the SMGG products are designers. The website uses big pictures and movement to get the message across quickly about what products can be used for. Stanford Marsh are able to update all the product information and manage orders quickly and easily using Hughes Media's e-commerce system.
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