REO manufactures high quality power equipment, including electronic controllers and components for a range of industries. The main challenge for the new website was communicating the large database of complex product data to their customers in an easy to use format without compromising on detail.
The new website keeps pace with the latest in visual design cues. It takes a value-chain approach, where users can navigate in the most intuitive ways. This focus on usable design provides visitors with a more natural way of searching, selecting and buying products as well as engaging with the support teams at REO.
Features include stock updates through a CSV upload, URL aliasing and automatic generation of technical detail PDF files for each product.
Hughes Media were very good at listening to our concerns and managing expectations about technical solutions and then delivering those solutions in a way that meets our needs.
Tim Cooke, REO