Really Good SEO - Just like cooking a really good lasagne
What's the difference between a supermarket ready meal and the same meal made by a talented cook using fresh ingredients? The meal made from scratch, with love and attention paid to each of the ingredients (Jimmy doesn't like olives, so leave those out) pretty much always tastes so much better.
What's this got to do with SEO?
It would make sense to define what we mean by SEO. To us Search Engine Optiimisation (SEO) means using methods and tactics to make it easy for people to find your website when browsing or searching the internet in all of the many channels on offer today whether through Google, Twitter/Facebook/LinkedIn, or links from other websites. The end result should be either more or better quality enquiries. SEO should channel the right people to your business.
So, SEO covers a big chunk of the internet today, but most business owners would, if pushed, describe SEO as "getting to the top of Google". Not a bad aim as around 9 out of 10 internet searches in the UK are made using Google. Heck, everybody is using it to find what they want. Forunately there is a simple recipe, which, if well executed will help any business to appear on the first page of Google search results.
1. Figure out what people are looking for
Research, research and research. You need to know what people are typing in to Google in the first place (and how many of them are doing the typing). There are tools available, both paid and free, to help with this - blantant sales pitch - Hughes Media can help with this on your behalf.
2. Build a short targetted list
Build a short list, in priority order, of the phrases people type into Google that are relevant to your business. Why a short list? Focussed marketing always has better results than the spray 'em everywhere shotgun method.
3. Start adding ingredients
Use your list to mix these phrases into words that appear on your website. The words should reflect the items or services you offer. You'll get nowhere using the phrase bananas if your site is all about oranges. The words should be in key places within the website (and Meta tags don't count - they don't do a lot of good - see our article on this).
This is the cooking part. You mix your ingredients to the taste of your customers. It is tricky to add the pasta layers to a lasagne after it has been cooked in much the same way as it can be tricky to mix your chosen phrases into your website after it has been built.
4. Write good, original content
You then develop this list of phrases into useful information that you then publish on your website in the form of articles, blogs, frequently asked questions, item descriptions, toasters (no, not toasters, glad to see you are concentrating).
Whats the difference between SEO and Really Good SEO?
Unfortunately SEO tends to become a tick list item. A plugin is added to a website, often not used or used poorly, and that little job is ticked off the to do list. Really Good SEO delivers results through carefully mixing and balancing ingredients based on tastes, just like a delicious lasagne. Stop the press! Hard work gets results :-)
Hughes Media can help with your SEO. We've a 16 year track record of getting sites on the first page of Google's search results. Contact us to learn more.