Full Brief

1.Contact Details

2. Do you have a web site at the moment. If so, what is its address:

What aspects of your current site work well and which don’t work well?

3.Your Company

What are your main services?
Who are your customers?
In other words, who do you want to reach with your web site E.g. engineers, caterers etc.

4. The Website Objectives

What are your main reasons for commissioning a new website?
In other words, what are the main reasons a user will visit the website? E.g. to access information, purchase products etc.

5. Brand Guidelines

Are there any existing brand guidelines that we need to know about? E.g. corporate colours, imagery style, fonts etc.

6. Creative Guidelines

What adjectives would you use to describe your company? E.g. Friendly, professional, innovative, safe, funky, smart etc.

7. Examples of sites you like...

What websites do you consider well designed and why do you like them?

8. Who are your competitors?

Are you able to give some web site addresses for their sites?

9. Site layout

Approximately how many pages will your site consist of and can you break it down into sections? E.g. home, about us, services, clients, contact us.

10. Content Management

How frequently will you need to update the site and why?

11. E-commerce

If you would like to sell your products online, can you indicate the size of your product range?

12. Functionality

Does the website need to do something special?

13. Marketing - online and offline

Are you interested in using search engines to promote your website? Do you need help with online marketing?

14. Budget/Timescales

Is there a specific deadline for the site to go live? Do you have a budget we need to work to?